Wednesday, 18 September 2013

Character Design for Docusol's TV ad

Last Autumn I was commissioned by The Point agency to help in the design of the characters of an animated TV ad.

The campaign was for Docusol Paediatric Solution, a constipation relief developed specifically for children from 6 months.
We had to design several food characters on a slide, e.g. the Pizza fella...

Eventually the characters got stuck...

...but with the help of Docusol they could get unstuck and enjoy the slide again!

The last two images were used in the print campaign. You can see the finished animated TV advert below: